A G K Y R A

A personal and theological perspective on things good, bad, and indifferent

August 12th, 2006

The Federated Group and Dr. Fred Rated

Growing up in the environs of Los Angeles during the 1980s, I remember enjoying “The Federated Group” (electronics superstore) advertisements featuring Shadoe Stevens as “Dr. Fred Rated.” Delightfully wacky and postmodern. They were smashing prices (as the sledgehammer obliterated the TV in one blow); prices were falling (as Fred Rated hurled a TV from the roof of a tall building). Those were the two most tame. I found a link to a lengthy montage of Federated Group TV spots to reminisce over.

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